http://newskini.serveftp.net/news-01-CRM_Buyer.htmlNewsKini RSS Feeds for CRM_BuyerMon, 15 Mar 2010 18:17:51 GMTNewsKini RSS Custom FeederSee http://newskini.serveftp.nethttp://www.crmbuyer.com/rsstory/69446.htmlWith last summer's launch of Avaya Aura and the purchase of Nortel Enterprise Solutions and Nortel Government Solutions in December, Avaya has placed itself squarely in the No. 1 spot for the global enterprise telephony and unified communications, audio conferencing, enterprise messaging and contact center/ACD spaces.Mon, 01 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69349.htmlKen Jones, cofounder and executive director of Maximo Nivel, an executive language center, knew his company needed a CRM tool as early as 2006. His company was growing fast and using a variety of tools to meet CRM needs, including Outlook. Unfortunately, like many small business owners, Jones was unaware of any CRM options available.Tue, 16 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69526.htmlFew marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates.http://newskini.serveftp.net/css/g/thumbs/20100312_02775161.jpgFri, 12 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69471.htmlSoftware AG has developed a vertical social networking and collaboration platform that for the BPM industry. Now in open beta, ARISalign is built on Amazon's Web Services and equipped with modeling capabilities, as well as virtual versions of tools typically used by process experts, said Matt Durham, VP of market development.http://newskini.serveftp.net/css/g/thumbs/20100304_02736441.jpgThu, 04 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69397.htmlCredit card issuers must follow new rules of the road as of Monday, but consumers should not view the new protections as a cure-all for their frustrations with plastic. Instead, they should be ever more vigilant as credit issuers roll out new card agreements. They could result in new financial pain if card users aren't careful.Mon, 22 Feb 2010 22:43:15 GMThttp://www.crmbuyer.com/rsstory/69378.htmlSalesforce.com has rolled out a private beta program for Salesforce Chatter, a real-time enterprise collaboration application and platform. Positioned by Salesforce.com as an alternative to such collaborative software applications as SharePoint and Lotus Notes, Chatter enables employees to stay connected to designated people, documents and applications.Fri, 19 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69440.htmlCustomer experience reared its head in my life this month. My phone service went out, which was not a catastrophe for me because in addition to the landline, I have a cell and a nifty VoIP line that lets me talk through my computer. Parenthetically, I love my VoIP line because, though I live in the Boston area, the VoIP line has a 415 area code, which you may know is San Francisco's.http://newskini.serveftp.net/css/g/thumbs/20100303_02731601.jpgWed, 03 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69479.htmlThere's an adage in the CRM industry that every successful CRM implementation is customized in some way. That may not be as much of an absolute as it once was. But, in order to gain a true competitive advantage from CRM, your business needs to find ways to use it differently than your competitors do.http://newskini.serveftp.net/css/g/thumbs/20100305_02741281.jpgFri, 05 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69402.htmlOnce a small business decides to invest in a CRM solution to replace the patchwork assortment of tools it has been using to manage its information, the selection process can be daunting. A plethora of CRM vendors offering an assortment of features have appeared on the scene in recent years, said Brent Leary, cofounder and partner of management consulting and advisory firm CRM Essentials.Tue, 23 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69490.htmlUsers of apps from BIRT, the open source Business Intelligence and Reporting Tools project, will be able to access them on the iPhone starting Monday. Actuate, which founded the BIRT project and coleads it with the Eclipse Foundation, is putting its BIRT Mobile Viewer on the App Store.http://newskini.serveftp.net/css/g/thumbs/20100308_02755801.jpgMon, 08 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69497.htmlI wasn't sure what the reaction would be to last week's column on customer experience. Maybe I hang around with vendors and other analysts too much, because customer experience is a hot topic among, us and it's generally seen as a good thing. However, judging by last week's mail and some further digging at the Harvard Business Review's Web site, it appears that there are at least two camps with decidedly different views.http://newskini.serveftp.net/css/g/thumbs/20100310_02765481.jpgWed, 10 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69317.htmlTransition marketing is an often-overlooked but extremely powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time and a program of strategically designed transition messages, companies can optimize their acquisition returns.Thu, 11 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69356.htmlI almost never attend a webinar unless I am speaking. When I need to know something, I usually get a one-on-one with a CEO or other leader of a company. They're very gracious with their time, and the tutelage helps me as an analyst, though often I don't run out and write something about my experience.Wed, 17 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69367.htmlAlthough service is gaining in importance as the economy is forcing customer retention to the fore, sales has long been the dominant leg of the CRM stool. Many CRM efforts were spearheaded by sales, and in many organizations, the SFA functions of CRM software remain the only features that actually get used. That said, sales pros continue to voice problems, concerns and worries about CRM.Thu, 18 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69454.htmlOnce a small business finds the perfect CRM solution for its needs, the owner or manager must then negotiate the appropriate legal agreements with the vendor. This can be a daunting task for anyone who is not familiar with the many types of contracts that may come into play with an IT purchase.Tue, 02 Mar 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69303.htmlNew research from Harvard Business School and the Pew Research Center's Internet & American Life Project give new perspective to the social media and social CRM phenomenon and raise a yellow flag for all those people proclaiming social media the second coming. First: Harvard. The Economist ran one of its special report sections this week on social networking.Wed, 10 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69328.htmlAnyone who has worked in sales or indirectly worked closely with sales has experienced those curious times when deals that seem to be moving along perfectly suddenly go cold. Was it something you did, something you said, something you failed to do? Inevitably, the question always gets asked "What could we have done differently to make the sale?"Fri, 12 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69346.htmlMany companies are hesitant to adopt the social media movement because of the uncertainty of negative comments or results. The fact is that negative conversation will happen regardless of whether or not you are engaging in social media, so don't hesitate, just jump on the social media bandwagon and engage.Mon, 15 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69396.htmlIn our industry, we live on innovation, and innovation takes capital -- something that has been in short supply over the last couple of years. Venture funding took a massive hit in 2009, but there are signs that the trend might be bottoming out. If it is, we might all learn to exhale again.Wed, 24 Feb 2010 13:00:00 GMThttp://www.crmbuyer.com/rsstory/69429.htmlAs sales organizations endeavor to escape the constricted economy of the 2009 recession, one of their most significant barriers is stagnant progress in terms of bringing their sales cycle under control. Recent Aberdeen research reveals that under-performing companies saw a year-over-year increase in their sales cycle of 12 percent.Fri, 26 Feb 2010 13:00:00 GMT